THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk InMartha Viera Parsons
Published on: 12/10/2026

Learn how to effectively prepare and price your Southern Arizona home. Compare listings like a buyer to sell faster in Green Valley, Tucson, or Sahuarita.

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Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for YouMartha Viera Parsons
Published on: 23/09/2026

Wondering if you should sell your home in Quail Creek, Green Valley, or Sahuarita this fall? Discover the honest truth about the current Southern Arizona real estate market.

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Before You Move to Arizona, Test the Location Before You Buy

Before You Move to Arizona, Test the Location Before You Buy

Before You Move to Arizona, Test the Location Before You BuyMartha Viera Parsons
Published on: 23/09/2026

Relocating to Southern Arizona? Discover essential tips for choosing the right community, testing your daily routine, and navigating insurance before you buy.

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Today’s Mortgage Rate Is Not Your Payment

Today’s Mortgage Rate Is Not Your Payment

Today’s Mortgage Rate Is Not Your PaymentMartha Viera Parsons
Published on: 23/09/2026

Don't let national mortgage-rate headlines mislead you. Discover the true cost of homeownership in Southern Arizona, including taxes, HOA fees, and insurance.

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Downsizing Without the Overwhelm: What Should Come With You?

Downsizing Without the Overwhelm: What Should Come With You?

Downsizing Without the Overwhelm: What Should Come With You?Martha Viera Parsons
Published on: 21/09/2026

Overwhelmed by downsizing? Discover practical tips for sorting memories, organizing your belongings, and preparing for your next chapter in Southern Arizona.

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The 55+ Community Checklist: Choose the Lifestyle, Not Just the House

The 55+ Community Checklist: Choose the Lifestyle, Not Just the House

The 55+ Community Checklist: Choose the Lifestyle, Not Just the HouseMartha Viera Parsons
Published on: 21/09/2026

Looking for a 55+ home in Green Valley or Sahuarita? Create your lifestyle checklist first. Discover how to find the perfect active adult community for your retirement.

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Martha Viera Parsons

Associate Broker · Realtor

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